Innovator Web Design & Hosting Site Promotion Services

There are a number of ISPs that specialize in search engine promotion only and will guarantee your placement at the top of your favorite engine results page if you pay them tons of money. However, there are effective methods that cost only a few hours of a competant web designer and a few months of patience for the changes to take effect.

There are two major factors we tell our clients that boosts search engine ranking that don't require artificial acceleration techniques. The first is how long your site has been up with the appropriate keywords and descriptions. Second, how effective you have advertised your sites "uniqueness" to stand out over the noise level. Therein lies the challenge, to provide your site with effective keywords and description phrases that both accentuate your uniqueness, but associates you with the greater community with being drowned out.

We categorize search engine promotion techniques into roughly two categories, passive and active. Passive techniques as we mentioned are the inexpensive solutions that should be implemented at the time the site is first built. It consists of keywords and descriptions tags embedded in all the main site pages. This comes standard in all of our web design packages. Beyond passive are active search engine promotion techniques as provided in the following plans:

Site Promotion I Plan Includes:

1 URL Submission per month
1 Search Engine ranking report per month
40 search engine distribution
$9.95 setup, $2.95 per month
Monthly billing cycle

Site Promotion II Plan Includes:

4 URL Submissions per month
4 Search Engine ranking reports per month
Up to 5 META tag updates per month
40 search engine distribution
Up to 5 free new leads
$9.95 setup, $9.95 per month
Monthly billing cycle

Site Promotion III Plan Includes:

4 URL Submissions per month
4 Search Engine ranking reports per month
Up to 10 META tag updates per month
1 Advanced keyword analysis per month
>100 search engine distribution
Up to 10 free new leads
$24.95 setup, $24.95 per month
Monthly billing cycle

Site Promotion IV Plan Includes:

8 Enhanced URL Submissions per month
Daily Search Engine ranking reports
Up to 20 META tag updates per month
4 Advanced keyword analysis per month
>300 search engine distribution
Up to 20 free new leads
$39.95 setup, $49.95 per month
Monthly billing cycle

Site Promotion Plan V: Call for Details

Active search engine promotion techniques involve the use of URL submitters, keyword analyzers, and boosting link popularity.

What are URL Submitters?

URL submitters proactively send keywords to the search engines versus waiting for that engines crawler-bots to find your pages. A URL submitter comes standard with all our hosting plans. A word of caution is order with regards to the URL submitter over-use. Some savvy engines like Google/Yahoo percieve URL submitters as a form of cheating and punish abusers with IP blocking preventing further searches from that machine with those keywords.

What are Keyword Analyzers?

Keyword Analyzers help search for keywords related to your web site to yield the highest return on your investment. This can be broken down into three components.

Discovery: Finding as many keywords possible relating to your site aided by tools that rank keyword popularity. See Word Tracker.
ROI (Return-On-Investment) Analysis: Finding the most valuable keywords for your web site.
Competative Analysis: Analyzing the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received. Clustered metasearch engines exist to provide overviews of the competitive landscape.

Keyword analysis can become very labor-intensive as not all aspects it can be easily automated with skilled judgment getting involved. This is why we offer it only in our Site Promotion Plans III & IV.

What is Link Popularity?

Link popularity is the measure of quantity and quality of sites that link to your site. It represent the most rapidly growing factor used by search engines today in ranking sites, with engines like Google/Yahoo at the forefront. Generaly, great sites will naturally attract many links, while content-poor sites will have difficulty attracting any links.

Lead generation is the process of contacting the webmasters and administrators of these other sites to have them point to yours. There exist many referal-type or directory listing sites from local to global levels that welcomes your links. Your site may more likely be found thourh them verus a direct search. So, make sure they have your URL as well as your contact information registered with them.

We provide up to a free number of leads with our site promotion plans before we start charging $9.95 per new lead. We cannot guarantee your full number of free leads can be achieved, as there may not be high numbers of referral sites based on your content. Furthermore, we cannot guarantee every new contact will respond to us, but we will make every reasonable attempt to try.